Monday 21st September saw the launch of shoe brand JF London. It was an exciting night filled with plenty of style and glamour!
Set in the pool room of The Haymarket Hotel in Central London, we were treated to Luc Belaire champagne and cocktails. Models showcasing some iconic JF London pieces stood in front of the water which had beautiful flower and candle arrangements floating delicately on the surface. There was even a photo booth for the fashion crowd to let loose their fun and creative side.
Celebrities including Leigh-Anne Pinnock, Rosie Fortescue, Ortis Williams, Lucy Mecklenburg, Jamie Laing, Arnold Oceng, Hofit Golan, Lauren Hutten, Hugo Taylor, Sophie Stanbury, Lady Alice Manners, Lady Violet Manners, Ollie Proudlock and Kavita Cole attended the event and we were treated to DJ sets by Bip Ling and Double Trouble as well as an amazing performance by Lion Babe.
The JF London debut collection fuses neon retro punk and rock with beauty and style. Inspired by the likes of David Bowie, Andy Warhol and The Sex Pistols, the collection oozes 80’s fashion and will appeal to women who love to make a statement. Handmade in Italy these pieces feature the flash, piercing and union jack elements which further emphasises the influence of the punk era. Recognisable is the five point star featuring on the trademark pink sole and with a colour palette of hot pink, electric blue and neon green as well as metallic elements, it is a collection set to make an impact.