H&M Conscious has proved rather popular since launching in stores and online not too long ago. It offers sustainable spring style for everyone and the ongoing initiative is to increase the use of materials such as organic cotton. As well as the Exclusive Glamour Conscious range there is also a collection for men which offers an incredible array of pieces perfect for this season.
For SS12 it’s all about a preppy spring wardrobe! Crew-neck t-shirts in pale pink, grey, blue and white fits in well with the pastel/sorbet colour trend whilst the striped vest and tailored shorts offer casual chic dressing for those hot and sunny days ahead.
The collection also includes shirts in checks, block colour, leaf prints and sharp pleated-front pants in sustainable cotton and polyester. This provides men with the option for a dressier look mixed with a laid back edge which I love! Smart silhouettes and the option to mix and match the various pieces from the range allows the creativity to flow and the fashion savvy to be released. Accessories such as belts, sunglasses and cotton espadrilles will guarantee you’re dressed to perfection too!