As I seem to practically live in Topshop I have already stumbled upon East London based street wear label Illustrated People. This is definitely a brand to be seen in this summer so why not stock up on graphic tees, loose knits and cropped jerseys – this is affordable fashion at its best!
Illustrated People launched in 2003 and is comprised of a unique studio of talented designers and illustrators. The brand began by designing hand-printed original t-shirts and from there has grown tremendously being stocked at ASOS and Topshop – two of the hottest places to shop in the UK!
For Spring/Summer 2012 the brand has created their first collection of digital prints with images of East London that have been distorted, blown up and manipulated to create a unique edge. The results are amazing and have been developed into four final prints.
There is a strong focus on quality, fit, shape and handle of the garments making the East London based label approachable and versatile. With high-quality knitwear silhouettes, super soft cropped jersey, unique graphic bold printed tees in gorgeous colours, the collection appeals to a range of different people who have their own unique style.
This year holds a lot of exciting things for Illustrated People with re-branding, new illustrators and a re-launched website – I can’t wait to see what else this amazing brand has in store for us eagerly awaiting fashion lovers!