Blogger, DJ and model Bip Ling is the new face of fashion brand Forever 21 for 2011 and will be making an appearance at the first London store launch party on Oxford Street this July.
The gorgeous Bip stars in Forever 21’s latest ad campaign which was shot in LA, the home of the brand, giving us fashionistas a taste of the latest clothing and accessories. The model is known for her eclectic style and quirky cult fashion blog (which I’m a huge fan of and is part of the Vogue Blog Hub!)
Big Ling, 21, says:
“I’m so excited to be collaborating with Forever 21 ahead of its London launch this summer, from modeling the latest collections, to getting creative and designing the new Oxford Street store window. I love their cool LA style, always on trend and affordable.”
Showcasing Forever 21’s high summer and autumn 2011 collections, Bip will be flaunting Navajo-inspired prints, Bohemian knits and crochets, Grunge Glam laces and faux leathers plus a vintage collection inspired by 50s and 60s glamour.
The Oxford Street store will span 3 floors (exciting – breathe!) and will offer a wide choice of clothing and accessories for women, men and children. The pieces are constantly updated to keep in line with the latest styles and hottest accessories which we shoppers are grateful for. It is a refreshing brand to make a mark here in the UK and is becoming more popular with its LA vibe!
Linda Chang, Senior Marketing Manager of Forever 21, comments:
“Bip is the ‘It’ name in fashion. She has her finger firmly on the fashion pulse and has a fun and creative sense of style which embodies the Forever 21 brand.”
Forever 21 opened its first UK stores in November 2010 in Birmingham’s Bullring and Dublin’s Jervis Centre and I am extremely excited for the London store launch! I worry for my bank account!